+97% Increase in Conversions

+97% Increase in Conversions

About & Challenges

Case Senza Tempo is a wholesale distributor of natural stone, wooden, terracotta and marble floor and wall coverings in Veneto, Italy. Over 60 years of Italian style traditional hand-craft work and history of excellence. They cater to all types of clients including private individuals, professionals, business enterprises, and construction companies.

As part of their shift to digital channels, they signed up with Konversio to enhance their online marketing campaigns including conversion rate optimization, lead generation, email marketing and paid advertising. Before Case Senza Tempo started with Konversio, they struggled to make moves with SEA to generate leads and make the digital presence profitable. We implemented Google Ads specific campaigns globally and it took off. Using Target CPA, SKAG’s, GA Display Prospecting and A/B testing ad copy, we were able to bring down CPC by 37% while increasing Conversions by 97%.

Approach & Solution

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The Results

+
-
97%
Increase in Conversions
+
-
113%
Increase in Click Through Rate
+
-
181%
Increase in Impressions
+
-
37%
Decrease in Cost per Conversion
+
-
97%
Increase in Conversions
+
-
113%
Increase in Click Through Rate
+
-
181%
Increase in Impressions
+
-
37%
Decrease in Cost per Conversion

How we did it

Single Keyword Ad Group

New Audience Analysis

A/B Testing Ad Copy

Granulation of GEO Targeting

"We used to be frazzled about how to improve our ad campaigns without wasting time and resources. Konversio has this area of our business covered. It is such a relief. Giacomo’s Team deep knowledge is impeccable and has given me a peace of mind over the past 7 years now. We are happy with how they are handling our campaigns and appreciate the efforts they constantly put to find new ways to get quality leads.”

Renzo Pellizzer

CEO @Case Senza Tempo

"We used to be frazzled about how to improve our ad campaigns without wasting time and resources. Konversio has this area of our business covered. It is such a relief. Giacomo’s Team deep knowledge is impeccable and has given me a peace of mind over the past 7 years now. We are happy with how they are handling our campaigns and appreciate the efforts they constantly put to find new ways to get quality leads.”

Renzo Pellizzer

CEO @Case Senza Tempo