-38% Decrease in Cost per Conversion

-38% Decrease in Cost per Conversion

About & Challenges

La Giostra Gonfiabile is a company that designs and creates inflatables, soft play areas and playgrounds. They manufacture and sell equipment for both indoor and outdoor spaces. They committed to create a wide range of products that encourage active play and entertainment for kids and the kids-at-heart.

Before partnering with Konversio, La Giostra Gonfiabile’s website had little traffic, low open rates and high bounce rates from their target audience. They turned to Topclick to help them expand and grow their online presence and increase their sales. Through Konversio's data-driven approaches, La Giostra Gonfiabile saw a 42% increase to their ROI and a 27% increase in Conversions by restructuring their Google Ads account and crafting custom audience targeting strategies.

Approach & Solution

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The Results

+
-
27%
Increase in Conversions
+
-
42%
Increase ROI
+
-
104%
Increase in CTR
+
-
38%
Decrease in Cost per Conversion
+
-
27%
Increase in Conversions
+
-
42%
Increase ROI
+
-
104%
Increase in CTR
+
-
38%
Decrease in Cost per Conversion

How we did it

Single Keyword Ad Group

Audience Segmentation

Account Restructures

Ongoing Creative Ad Testing

“Konversio has us bouncing with joy whenever we see our conversions compared with the previous months. We’re glad to have signed up with them as they show great results in every campaign they run. If you want to work with a great and passionate dynamic Team with strong ethic and deep knowledge in this field, go for them as we won’t think twice”

Massimiliano Ferrazzo

CEO @La Giostra Gonfiabile

“Konversio has us bouncing with joy whenever we see our conversions compared with the previous months. We’re glad to have signed up with them as they show great results in every campaign they run. If you want to work with a great and passionate dynamic Team with strong ethic and deep knowledge in this field, go for them as we won’t think twice”

Massimiliano Ferrazzo

CEO @La Giostra Gonfiabile

E-Commerce

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