+107% Increase in Click Through Rate

+107% Increase in Click Through Rate

About & Challenges

Traslo Service provides professional international removal services; known in the industry as the Italian moving experts for their skills, problem-solving and fast solutions. Their shipping services include many regions such as Asia and monthly departures to the USA, NZ and Australia. Weekly services will include Spain, UK, France and the rest of Europe. They offer tailored planning to meet customer requirements. Their expert Italian speaking, arranges all phases of the removal process for utmost client care and satisfaction.

Traslo Service turned to Konversio to help them manage their Google paid media campaigns on both Search ad and Display to increase their qualified leads without going over budget. Through continuous testing and reporting, Konversio realized that by applying techniques such as Dynamic Search Ad, Audience testing and Bidding strategy testing, Traslo’s campaign would optimize even more. Our data-focused optimization strategies, boost their Conversion rate to 76% and a 59% decrease to their CPA all while cutting ad spend by 32%.

Approach & Solution

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The Results

+
-
76%
Increase in Conversion Rate
+
-
107%
Increase in Click Through Rate
+
-
126%
Increase in Impressions
+
-
59%
Decrease in CPA
+
-
76%
Increase in Conversion Rate
+
-
107%
Increase in Click Through Rate
+
-
126%
Increase in Impressions
+
-
59%
Decrease in CPA

How we did it

Single Keyword Ad Group

Dynamic Search Ad

GD Affinity Audience Targeting

Granular Program Campaign Build-outs

"The nice thing about konversio is that they are a one-stop-shop. You can get basically everything that you need as it gets to Ad management, Ad creation, copywriting and new insights. Our ROI is robust and their strategic approach has helped us to get better results, both in terms return of investments and leads quality. Having higher quality leads, has helped our sales team perform better and be more productive."

Samuele Mura

CEO @Traslo Service

"The nice thing about konversio is that they are a one-stop-shop. You can get basically everything that you need as it gets to Ad management, Ad creation, copywriting and new insights. Our ROI is robust and their strategic approach has helped us to get better results, both in terms return of investments and leads quality. Having higher quality leads, has helped our sales team perform better and be more productive."

Samuele Mura

CEO @Traslo Service