UNICEF works in more than 190 countries and territories with a single goal protecting the rights of every child and adolescent. The Kazakhstan Country Office of UNICEF required an updated social media strategy for 2020 that will help them reach their digital marketing goals. We came up with an agile social media strategy keeping in mind all the cultural specifics in the implementation of a social media strategy catered to all needs of a non-profit.
After in-depth research on how non-profits operate on the global scene, we created a scientifically-backed strategy taking advantage of principles such as “Positive Imagery” and marrying them with the current trends of the market in order to get the highest ROI possible over a long-term period. We have been able to achieve thsi results for Unicef Kazakhstan: Reach 5 Million People With The Core Campaign Message / 2x the number of web visitors generated from social media channels / 3x the growth rate across social media channels
Consistent Ad and Organic Strategy
Positive Imagery
Digital Cross-Platform Promotion
Research on Cultural Trends
"The work that Harry and his Team did was spectacular. They managed to deliver exceptional work even though the amount of data, requirements and responsibilities quite often overwhelm most marketing firms."
Assistent Marketing Manager @UNICEF Kazakhstan
"The work that Harry and his Team did was spectacular. They managed to deliver exceptional work even though the amount of data, requirements and responsibilities quite often overwhelm most marketing firms."
Assistent Marketing Manager @UNICEF Kazakhstan