+94% Increase in Conversion Volume

+94% Increase in Conversion Volume

About & Challenges

From its humble beginnings as a small catering service, Buratti Catering Company has grown into an established business enterprise at the forefront of the industry. Since 1977, they have consistently delivered excellent service to their customers gaining various catering awards. In early 2000, they stand out from other catering companies by providing express on-site cooking in their mobile kitchen. First to offer such services in central Italy. They have also expanded their service offerings with equipment rentals and mobile kitchen rentals.

As part of their commitment to their customers, Buratti Catering strove to make it easier for them to hire catering services. One way to do this was to take the company into the digital world. Their customers can now browse their services, request for quotes and book appointments on their website. However, they have not been able to achieve their online marketing goals. To boost their online presence, Konversio applies custom lead generation strategies adapted to reach the specific market of Buratti Catering. These strategies brought about 94% increase in Conversion Volume and reduced their CPA by 43%.

Approach & Solution

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The Results

+
-
94%
Increase in Conversion Volume
+
-
43%
Decrease in Cost per Acquisition
+
-
25%
Increase in Click Through Rate
+
-
39%
Decrease in Ad Spend
+
-
94%
Increase in Conversion Volume
+
-
43%
Decrease in Cost per Acquisition
+
-
25%
Increase in Click Through Rate
+
-
39%
Decrease in Ad Spend

How we did it

Single Keyword Ad Groups

Micro Conversions

Placements & Remarketing

Geographic Granularity

"We love working with Giacomo and his team! They effectively manage our account and involves us in crafting strategies tailor-fit to our needs. They constantly communicate with us to ensure that we are on the same page. We were astonished on the initiative they had within the Google account. Thanks to them we have been hitting goals within our Google account that I would have considered completely unrealistic a few months back."

Paolo Buratti

CEO @Buratti Catering Srl

"We love working with Giacomo and his team! They effectively manage our account and involves us in crafting strategies tailor-fit to our needs. They constantly communicate with us to ensure that we are on the same page. We were astonished on the initiative they had within the Google account. Thanks to them we have been hitting goals within our Google account that I would have considered completely unrealistic a few months back."

Paolo Buratti

CEO @Buratti Catering Srl