Di Biase Hair is an Italian company who offers professional real hair extension and hair care beauty products. It traces its roots three generations back when the family mastered the technique for processing 100% natural Remy-quality hair in the 1950s. In the 1990s, the family specialized in processing natural extensions in various shades, shapes and lengths. The third generation established the family craft as the leading company in the professional extension sector in Italy. To future-proof the company for the next generation, Di Biase Hair continues to innovate products that bring progress to the industry and have reach Topclick to expand to new markets and strengthen their Brand in Italy.
After hitting a wall with their advertising results, Di Biase Hair switched to Konversio to get help achieving their big goals through SEA efforts. Konversio was able to use DPA ad campaign, Single Keyword ad group, affinity audience targeting, Google shopping feed optimization and other custom strategies to drop their CPL(Cost per Lead) by 42% and increase their conversion volume by 93% while cutting their overall Ad spend by 29%.
Single Keyword Ad Group
Affinity Audience Targeting
Script Analysis on Search Terms
Responsive GS & Dynamic Display Remarketing
“I have had the pleasure to work with Konversio twice now. In both instances they were brought in to replace binding agencies who had rooted, having seemingly run out of ideas on new ways to improve performance. Konversio brought a professional and organized approach to our accounts. We are very happy with them as our ROI is rock solid! Their attention to details and customer care is remarkable.”
CEO @Di Biase Hair
“I have had the pleasure to work with Konversio twice now. In both instances they were brought in to replace binding agencies who had rooted, having seemingly run out of ideas on new ways to improve performance. Konversio brought a professional and organized approach to our accounts. We are very happy with them as our ROI is rock solid! Their attention to details and customer care is remarkable.”
CEO @Di Biase Hair